The Honest Marketing Audit
25 questions to ask before spending another rand.
Episodes, distilled in writing.
01Your dashboard won't tell you the brand stopped mattering. Tshiamo Maremela on cultural intelligence
Tshiamo Maremela, founder of A Very Cool Studio, on lived intelligence, why culturally defensive marketing all looks the same, and the risk no dashboard will show you.
22 October 2026Read the notes
02Are we in the era of the small agency? Darren Morris on why bigger isn't always better
Darren Morris of Lucky Hustle, Small Agency of the Year two years running, on what small agencies can now take on, what they still can't, and why his five-year plan is to stay the same size.
8 October 2026Read the notes
03Can you measure real life? Doug Bird on experiential marketing's missing layer
Doug Bird, founder of Wild Air and former head of sports marketing at Red Bull, on why in-person marketing can be as measurable as digital, and why the systems come before the idea.
22 September 2026Read the notes
04The assets are the people. Musa Kalenga on grind culture and the shared value agency
Musa Kalenga, group CEO of the Brave Group, on why creative industries burned their people out, and the dare, care and share model he built instead.
8 September 2026Read the notes
05Just when you cracked SEO: Luke Marthinusen on AEO and AI search
Luke Marthinusen of MO Agency on what AEO actually involves, why backlinks no longer count, and where AI helps a marketing team, and where it doesn't.
18 August 2026Read the notes
06Are your digital ads reaching real people? Marc Dhalluin on ad fraud in SA marketing
Marc Dhalluin on why there are more ads bought daily than humans could ever see, and what South African marketers should actually do when the impressions aren't real.
4 August 2026Read the notes
07Connecting the dots: The art and strategy of CX
Charné Munien on why customer experience is your full ecosystem, not just your channels, and how SA marketers can start building better CX without a massive budget.
24 June 2026Read the notes
08The Agile Solo Marketer: Strategies for impact and AI integration
Amy Hopkins ran marketing for Africa Padel as a department of one. We talk through using AI strategically while keeping relationships at the centre of the work.
10 June 2026Read the notes
42 episodes, and counting.
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